FAQ – Frequently Asked Questions
What is Playwire?
With clients ranging from Fortune 500 companies to individual site owners, Playwire is the only online video player with a built-in ad module and 100% global ad fill. In addition to the Bolt Video Player, our services include hosting, encoding, streaming, analytics, distribution, ad sales and ad serving. Together, we work with our partners to maximize the potential of their content strategy, ensuring that we MAKE EVERY VIEW COUNT.
Common Questions
Account – The main account holder who manages all operations, publishers, users and websites
Sub-Accounts – Sub-Accounts are full-fledged accounts tied to a main account (sometimes called a “parent account”). They can be created by premium and enterprise partners.
Users – You can give log in access to people who manage your videos and websites with different levels of access depending on the role assigned to the user.
Admin: Full access to all features and tools, including user administration
Content Producer: Can upload and edit videos and playlists, no access to financial information
Restricted Producer: Can only edit videos and playlists, no access to financial information
Websites – Actual websites where the videos are playing
Learn MoreFor the Trial Membership and Premium Partnership there are no costs incurred. If you have an Enterprise Partnership you only pay for what you use. New pricing coming soon, check back here soon.
Contact UsIn order to receive payment from Playwire, we need a W8 or W9 on file for tax purposes. If you reside in the United States you can provide a W9 Tax Form, instructions found here. If you live outside the United States you can provide a W8 Tax Form, instructions found here.
Account Administration
In your account settings, you can view and edit information such as your name, address and contact info, upload your tax form, change your payout methods, enter your Youtube log in credentials and also view your account features, users and websites.
- Click Account Settings from the top right Account menu
- You will land on the Overview tab
- You can edit the Features, Advertising, Payouts and Company Info
To change your main account password, follow these steps:
- Click Edit User from the top right Account menu
- Click the Change Password button
- The New Password input will appear
- Enter a new password and press Save Changes
If you need to change the password of any user besides your main account, follow these steps:
- Click Admin from the main left navigation
- Click Users from the expanded Admin menu
- Find the user and click Edit under the actions column
- Click the Change Password button
- Enter a new password and press Save Changes
The Playwire backend makes it easy to submit a support ticket if you are having troubles. Follow these steps to submit a support ticket:
- Click Support from the main left navigation
- Click Submit Support Ticket from the expanded Admin menu
- Click the Add Support Ticket button
- Enter your information and press Submit
Analytics
Playwire offers access to wide variety of analytics, here are some highlights:
- Play data, by video and in total
- Ad impressions
- Bandwidth usage
- Revenue, from your videos and from Sandbox videos
- Estimated CPMs
- Play data – Every 10 minutes
- Ad Impressions – Every 24 hours
- Bandwidth – Every 30 minutes
- Revenue – Every 24 hours
- Estimated CPMs – Every 24 hours
Yes, you are able to use Google Analytics with Playwire. Click the Learn More link below to learn how to implement Google Analytics. Learn More
Enterprise Billing
Playwire currently accepts Visa, Mastercard, Amex and Discover credit cards. We are sorry but we currently cannot accept PayPal, debit, and prepaid debit cards as payment.
All accounts are billed on the 1st of the month for the previous months usage. For example, on February 1st, you would be billed for January’s usage.
On the 1st of the month, the credit or debit card you signed up with will be charged the amount billed. The charge will show up on your statement from Authorize.net.
Premium Revenue
Effective Cost Per Mille (Mille means 1000 in latin) – The advertising revenue generated per 1,000 impressions.
* Note – Impressions include all pre-roll and overlay (banner) advertising
All payments are done Net 60 – Payments are disbursed every 60 days or about every 2 months. A minimum of $100 for PayPay and $500 for wire transfers must be earned before you can be payed out.
- Some payment methods may have fees, which we will subtract from the amount earned before you are paid
- We are not responsible for any other fees which may be charged by other parties involved in the payment, such as PayPal
- Within the US we can payout via check and PayPal, but outside the US we can only payout via wire transer and PayPal
- Click Account Settings from the Account menu in top right nav
- Click the Payouts tab and click the Payout Methods section
- Next, you can select your preferred method Check or Paypal
- Click Save Changes
Sub-Accounts
Sub-Accounts are full-fledged accounts tied to a main account (sometimes called a “parent account”). They can be created by premium and enterprise partners.
Learn MoreSub-Accounts cannot be approved for Playwire ads unless their parent has already been approved. They also cannot have their own payout information or invoices. A Sub-Account cannot use the premium model unless the parent is also premium, and they cannot use the enterprise model unless the parent is also enterprise.
Users and Websites
A website is an actual location where you embed your videos. This could be your website or someone else’s website.
- Click Admin from the left nav menu
- Click Websites from the expanded Admin menu
- Click the Add Website button on the top right side
- Enter the website URL and click Save Changes
A user is a person you would like to give access to your account. When you sign up for Playwire, an admin user is automatically created for you.
To add a user to your account, follow these steps:
- Click Admin from the left nav menu
- Click Users from the expanded Admin menu
- Click the Add User button on the top right side
- Enter the user info and click Add User
A user role sets different sets of permissions to a user. Playwire offers the following user roles:
- Admin: Full access to all features and tools, including user administration
- Content Producer: Can upload and edit videos and playlists
- Restricted Producer: Can only edit videos and playlists
General Video
The Bolt Video Player currently supports many popular video formats
- You can upload: mp4, m4v, f4v, mov, flv … etc
- Playwire outputs mp4, ogg* and webm* versions of your videos
The Bolt Video Player currently defaults to play videos using HTML5. If the browser or device does not support HTML5, there is a Flash Player fallback.
The Bolt Video Player supports the following devices and browsers:
- iOS, Android, Blackberry
- Smartphones, Tablets, Mac and PC Laptops and Desktops
- XBOX, PS4, Chromecast
- Chrome, Firefox, Safari, Internet Explorer
Uploading Videos
The Playwire backend offers an easy to use video uploader. You can also upload videos via the Platform API, the Playwire WordPress Plugin, or using the Playwire PHP Client Library.
To upload videos using the Playwire backend, follow these steps:
- Click Videos from the left nav
- Click Upload New Video from the expanded menu
- Drag or select your video file from the Select Video File section
- Enter information for your video
- Click Upload
- Your internet connections might have dropped out during the upload process
- The video file might be corrupted or the wrong format
- You may have navigated away from the upload page
- Click Videos from the left nav
- Click Upload New Video from the expanded menu
- Click the CSV/MRSS Upload tab
- Drag or click your CSV/MRSS file from the Select CSV/MRSS File section
- If you need a sample file click here
- Click Upload
Embedding Videos
- Click Videos from the left nav
- Click Manage Videos from the expanded menu
- Select the video you would like to embed
- On the top of theVideo Details section, you will see Embed
- Click the copy icon to copy the embed code to your clipboard
- Check for any typos or error when you copied and pasted the embed code
- Embed code will NOT work without a web server or local server environment such as MAMP or XAMPP
- <!DOCTYPE html> must be declared at the top of your HTML document or you may encounter errors in Internet Explorer
General Advertising Questions
The Bolt Video Player currently supports the following ad formats:
- Digital Video Ad Serving Template (VAST) 3.0 – universal XML schema for serving ads to digital video players, and describes expected video player behavior when executing VAST-formatted ad responses
- Digital Video Player Ad Interface (VPAID) 2.0 – establishes a common interface between video players and ad units, enabling a rich interactive in-stream ad experiences; Playwire supports both Javascript- and Flash-based VPAID content
After signing up for either an Enterprise or Premium Membership, you will be able to set up your ad tags. Once ad tags are properly configured, you will be able to set up pre-roll and mid-roll advertising. You can also set up cue points for when advertising will appear. By default, cue points are set to every 7 minutes.
The Bolt Video Player will play a wide variety of ads depending on several factors. Depending on the ad network called, user demographics, geolocation and browsing behavior of the user will be served targeted advertising.
Premium Partnership – Serve our ads
- Access to our own direct sales campaigns
- Plug in to thousands of top video ad networks instantly
- 100% global ad fill
- VAST / VPAID compliant
Enterprise Partnership – Serve your ads
- Serve your own ads through the Bolt Video Player
- Keep 100% of the revenue
- Implement Playwire’s ad module for additional back fill
Playwire partners with 100’s of ad partners including but not limited to:
- Advertising.com, Adap.tv, AdoTube, Answer Media
- BeOn, Brightroll, Defy Media, GlibHippo
- Google, Innovid, Komli, LiveRail
- Millenial Media, Sizmek, Smartclip, SpotXchange
- Vpodia, VeNA, Videology, YuMe, Collective
- PointRoll, Flashtalking, Teads.tv, DoubleClick
Ad Tags
An ad tag is a long string of text an advertiser provides to a publisher or ad network that calls the advertisers ad server for the purposes of displaying an advertisement
Ad tag variables are text variables you can insert into an ad tag which tells the ad server specific information about the ads you want to be served. Bolt Video Player supports a number of variables that can be added to your VAST tag URL.
Learn MoreBelow are examples of ad tag variables available to use:
Ad Tag Variable | Ad Tag Value |
---|---|
__WEB_URL__ | URL of the page on which the Player is located, encoded |
[LR_URL] | URL of the page on which the Player is located, encoded |
[VIDEO_DESCRIPTION] | URL of the page on which the Player is located, encoded |
VIDEO_DESCRIPTION | URL of the page on which the Player is located, encoded |
__TIME__ | Current time |
[timestamp] | Current time |
[TIMESTAMP] | Current time |
__CONTENT_URL__ | URL of the video currently playing |
[VIDEO_FILE_URL] | URL of the video currently playing |
VIDEO_URL | URL of the video currently playing |
__WIDTH__ | Current width of the Bolt Player |
_WIDTH_ | Current width of the Bolt Player |
__HEIGHT__ | Current height of the Bolt Player |
_HEIGHT_ | Current height of the Bolt Player |
__RANDOM__ | Long random number |
RANDOM | Long random number |
__TITLE__ | Title of the video currently playing |
[VIDEO_TITLE] | Title of the video currently playing |
VIDEO_TITLE | Title of the video currently playing |
__MEDIA_ID__ | Unique ID of the video currently playing |
VIDEO_ID | Unique ID of the video currently playing |
__UA__ | User agent of the viewer’s browser |
_UA_ | User agent of the viewer’s browser |
__OS__ | Operating system of the viewer’s computer |
__DEVICE__ | Device being used by the viewer |
__MODEL__ | Device being used by the viewer |
__OSVERSION__ | Version of the OS used by the viewer’s computer |
__UNIQUE_ID__ | Unique ID associated with the viewer |
_UNIQUE_ID_ | Unique ID associated with the viewer |
[cellcarrier] | Viewer’s mobile carrier, if available |
[networkconnectiontype] | Network connection type used by the viewer’s device, if available |
The Bolt Video Player API has 14 events that can be listened to. Ad events, content event and Interface events are further explained in the Bolt Video Player API Documentation
Learn MoreSyndication
There are certain standards your content must adhere to to be added to the Playwire Sandbox. Only high-quality content will be accepted; contact us for more information.
Playwire Platform API
The Playwire Platform API is an easy to use interface for developers to interact with the Playwire Platform. For example, instead of logging into the Playwire admin, a developer could upload videos to the platform via one line of code.
GET, POST, PUT and DELETE are the HTTP methods developers can use to manage videos, playlists, users, video categories and player settings.
Learn MoreThe API token is automatically generated for you in the Playwire backend. It is a long string of text and numbers that is unique to your own account. We use this “token” to authenticate you to make sure you are who you say are. To find your token, follow these steps:
- Click on “Edit” from the Account dropdown
- Click on the “Details” tab
- Copy the API Token, it will look similar to this: FcF6ed8H-Kjsd
- Use the token when making API calls to Playwire
We currently have an API client for you to test and explore the API located here.
Bolt Video Player API
The Bolt Video Player is Playwire’s cutting edge proprietary video player which integrates with the Playwire Platform allowing you to monetize your videos on every screen. Identify key content metrics and audience behaviors from any website your content is embedded on.
Learn MoreCustomize your Bolt Video Player look and feel, set your watermark, and ensure your branding follows your content wherever it is distributed.
Learn MoreThe best place to get started with the Bolt Player is the Bolt Video Player API Documentation. There you will learn about:
- Embedding the Bolt Player
- Enabling loading and other features
- Learn about the methods, events, attributes and properties available to use via the Bolt Player API
Playwire PHP Client
The PHP Playwire Client provides a fairly simple PHP class to manage your videos via the Playwire API. GET, POST, PUT and DELETE are the HTTP methods you can use to manage videos, playlists, playlists, users, video categories and player settings.
This client has no external dependencies. Just download the client library, place it in a location of your choosing, and require/include it where you’d like to use it.
You can download the code here
The support documentation for the Playwire Platform API is located here.
Playwire WordPress Plugin
For users with WordPress sites, Playwire has provided an official plugin in the WordPress repository. The Playwire for WordPress plugin is an easy way for you to integrate with your Playwire account to manage your video inventory and posting without leaving your WordPress admin CMS.
You can download the plugin from the WordPress plugin library here or by searching “Playwire” in the “Add Plugin” page of the WordPress Dashboard backend.
Yes, the current Playwire WordPress Plugin supports the Bolt 3.0 Video Player.
Flash In-Game Integrator
The game uses the Integrator to play an ad when the game first starts, then again each time the user quits and chooses a new level to play.
Learn More- First, you need to create a record of your game in our systems
- Go to app.intergi.com and log in
- Select “Add or Resume Game” from the Games dropdown menu
- Click on the “Add New Game” button in the top right corner
- Complete the first three steps of adding a new game
- You will receive your Game ID and Publisher ID in Step 4
- Follow the rest of the steps here
If your game does not play ads, despite being approved for ads, you can retrieve some info from the AdIntegratorErrorEvent.ERROR event.
private function onAdIntegratorError(event:AdIntegratorErrorEvent):void {     trace(this,event.type,event.message,event.info); }Learn More
Pre-Game Wrapper
The latest version of the Ad Wrapper automatically pulls in the ad tags that have been associated with your account, so all you have to do is put the code in your page, place your game or other content within the part of the code we’ve marked for you, and you are done. The Pre-Game Ad Wrapper works by hiding your content while a snippet of Javascript plays an ad within the Bolt Player 3.0. Once the ad is finished, the Bolt Player hides itself, and reveals your content. Here’s an example of what the Wrapper looks like in action.
Learn More- Go to app.intergi.com and login
- Select “Pre-Game Wrapper” from the Advertising dropdown menu
- Copy the code snippet and paste it on your webpage
Because the Pre-Game Ad Wrapper is built around Bolt Player 3.0, you can utilize all the API functions offered by Bolt. To learn more about these, please explore the Bolt Player 3.0 API documentation.
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