Overview
Playwire’s Bolt Video Player gives Publishers the ability to integrate their Google Analytics Account (GA). Publishers can easily add their current or new GA tags to their Playwire account to track many events. With Playwire’s Google Analytics integration, Publishers and developers can build custom event analytics into their workflow to make informed, data-driven decisions about their users. Combining the power of the Bolt Player API with Google Analytics, Publishers can track a users journey through their site, discover when a user stops watching their videos and more. To enable Google Analytics integration, follow these steps:
1
Find your GA Tracking ID:
- If you do not have a Google Analytics Account, refer to this article to get started
- Log in to your Google Analytics account
- Select the Website property you would like to link to your Playwire account and click All Web Site Data fo that site
- Click “Admin” from the top navigation
- Under User Management > Tracking Info, click Tracking Code
- You will find your Tracking ID in this section, copy it to your clipboard
- If you haven’t installed the Website tracking script already, you can do so now
- You can refer to our Example GA Page to view a proper GA Tracking Code
2
Enter Your GA Tag:
- Log in to your Playwire account
- Click “Customize Player” from the top nav
- Click the Integration Section
- Enter your Google Analytics Tag
- Click “Save Changes” when finished
3
View Your GA Data:
- Log in to your Google Analytics account
- Select the Website property you would like to link to your Playwire account and click All Web Site Data fo that site
- Click “Reporting” from the top navigation
- You can view your events by using the left nav: under Real Time > Events -or- under Behavior > Events
4
View Per Video Analytics:
- Log in to your Google Analytics account
- Select the Website property you would like to link to your Playwire account and click All Web Site Data fo that site
- Click “Reporting” from the top navigation
- Click “Behavior” from the left navigation
- Click “Events” from the sub-menu
- Click “Overview” from the sub-menu
- Select “Event Label” from the Top Events Section
- Under the Event Label section you will see the top performing videos, each video should be labeled – i.e. content[videoId="3652695"]
- You can also drill down statistics by hour, day, week or a custom date range
Available Google Analytics Events
In your Google Analytics Reporting Dashboard, Bolt Video Player events will be split into two Event Categories: ad and state. All available Event Actions and descriptions are explained below:
| Google Analytics Event Action | Event Description |
|---|---|
| boltLoaded | Event fired when video player is fully rendered to the page |
| boltRequestAdSpot | Event fired when player requests an ad |
| boltRequestAdSpot preroll | Event fired when a pre-roll ad is requested |
| boltAdRequestFailed | Event fired when an ad network fails to return an ad or other network error |
| boltAdStarted | Event fired when ad creative starts playing |
| firstQuartile | Event fired after 25% of an ad has played |
| midpoint | Event fired when 50% of an ad has played |
| thirdQuartile | Event fired when 75% of an ad has played |
| boltAdComplete | Event fired when a pre-roll or mid-roll ad finishes playing |
| boltContentRequested | Event fired when the player requests the video content |
| boltContentStarted | Event fired when video content starts |
| playing | Event fired when video content is playing |
| stopped | Event fired when video content is paused |
| resume | Event fired when video content resumes playing after being paused |
| boltFirstQuartile | Event fired when 25% of the video content has played |
| boltMidPoint | Event fired when 50% of the video content has played |
| boltThirdQuartile | Event fired when 75% of the video content has played |
| boltContentComplete | Event fired when video content finishes playing |
| boltAgeGate | Event fired when age is successfully entered into Age Gate |
| boltToggleFullscreen | Event fired when Fullscreen button is clicked |